Forbes Magazine

Forbes Magazine
By Graeme I Olsen

Among the most long-running and well respected publications in America to date is Forbes. B.C. Forbes, a leading writer for Hearst Newspapers in Scotland founded Forbes Magazine in 1917. Born in Aberdeenshire Scotland, Forbes had relocated to Johannesburg South Africa and then settled in New York. He was responsible for multiple columns and performed editorial functions for Hearst for many years prior to establishing Forbes as the premier magazine for business people.

Published every two weeks, Forbes offers you more than fifty succinctly written items in each issue. The articles and items examine every aspect of business from the CEO's and the people who work for them, up to the companies themselves. Forbes is very pro-business as well as being very conservative from a political viewpoint.

Among the many business topics you will see covered in Forbes will be items that offer you insight into finances, marketing, and the science and technology of the world. You May also find insight on the industry that each company has going, new methods of communications, new places to invest, and even the tax laws that you will have to deal with in various countries around the world.

Forbes Magazine reaches out and touches more than five million readers around the globe for every issue that is published. 2007 saw the ninetieth anniversary of Forbes Magazine. Some of the highlights of Forbes Magazine are the columns that you will see. Steve Forbes who was at one point a Presidential hopeful operated a column called Fact and Comment that has hit a high note with the readers of Forbes. It runs in every issue of Forbes Magazine and garners a great deal of commentary by readers.

Some of the most interesting things that Forbes offers on a monthly or an annual basis are their top-list type articles.

Forbes brings you lists of the most wealthy people on earth, as well as the largest companies on earth. Most corporations and business people subscribe to Forbes magazine and count it as important as the Wall Street Journal to the way that they do business. They take ideas, commentary, and advice from Forbes. Investors review some of the information there to decide how best to spend their investment dollars as well as what to avoid.

Forbes, in return, reports on every important business transaction that exists on earth. There is no geat merger, no outstanding advertising campaign, no legal issue, or company hassle that you can't find out about in Forbes Magazine. The commentary and reporting is excellent journalism that offers you insight into those who are touched by scandal or legal problems, as well as those who are exemplary in the way that they do business.

Several times some controversy has touched Forbes, most notably when they commented on the wealth of Castro, who took exception to it and told them to prove that he had more than a dollar in wealth in offshore accounts.

Today a great deal of each issue of Forbes Magazine is also available to be read online.

Graeme Olsen writes for Magazine Central and specializes in magazine subscriptions for popular titles.

Article Source: Forbes Magazine

When Business Magnates Speak, You Should Listen

Author: Mark Thomas Walters

These days, a lot of people talk about business, and the mass media around the world produces thousands of publications on business topics every day. Though the big financial issues like Financial Times, the Economist and Business Week are circulated in millions of copies around the world, the publications of their writers seldom have the magical effect of the quotes made by the big players in the business world - those who have made millions, and even billions, of dollars themselves. Really, what makes these quotes so appealing to the public?

Several points have to be considered when answering this question. First and foremost, the money quotes of the rich and famous short and concise, and yet are packed with wisdom. Let us put it like this - it may require some knowledge in business and economics when it comes to grasping the ideas of business writers (three or four pages in length), while the quotes of the famous business-men and business-women are the gist and nothing else. There is another reason why those who make their first steps in business prefer to trust the big magnates more than business publications and those who write for them. The first are basing what they say on personal experience, and that kind of experience is invaluable. The second know what they know from the thick business manuals and endless amounts of lectures and seminars. Their knowledge is usually worth only several thousand dollars a month.

When asked about the idea of innovation and change, Rupert Murdoch stated that the world was changing really fast: big will not beat small anymore. As it stands, it is a case of the fast beating the slow. You could read hundreds of pages on the importance of innovation and change in the business world. Or, you can take Rupert Murdoch's simple words that growing a big business is not as important as growing one which is quick to adapt to changes in the market. Sometimes less is more and, in business, immediate action tends to bring better results than endless preparation. The sooner you stop reading and analyzing theories, and start implementing what those who are really in the know tell you, the sooner you will become successful.

If you are an entrepreneur yourself, you can use the quotes of business magnates in the same way that they do - to motivate your employees. You know more than well that an unmotivated sales team is no good to you at all. You have to inspire them, and if a quote inspires you, then the chances are that it will inspire those who work for, or with, you too. As a rule, the work routine of a good sales team is tense. Sales have to be made or your people are wasting your time and money. If your employees are not in the mood for work every single day, its time to find another team. If they are tired or stressed out, however, you can motivate them by using quotes and sayings from famous business people. You give them food for thought and an excellent opportunity to laugh.
Article Source: http://www.articlesbase.com/business-articles/when-business-magnates-speak-you-should-listen-2146493.html
About the Author

Continue reading - Finance Quotations

Book Review - Think Like a Billionaire by Donald Trump

Author: Daniel Breedlove

When I first picked up Donald Trump’s book titled, “Trump: Think Like a Billionaire,” I thought the book would be an insightful and easy read. The book was very easy to read, but not very insightful. Trump has divided this book into 100 or so chapters of about two or three pages each which describe a different tip or aspect of a billionaire’s life.

Trump gives tips on every aspect of life, from finding an attorney, to which golf clubs to play with, to romance, to keeping up your appearances in the business world. He basically tells you how to live life like he does. Trump gives you his tips and tricks in five different chapters. Chapter one deals with real estate. Some of the topics in this chapter are how to get an appraisal and inspection on your property, how to deal with a broker and attorney, how to landscape, how to pick an interest rate and down payment, and how to find a good office.

Chapter two deals with the topic of money management. Trump gives you tips on topics such as how to divide up your portfolio, how to pinch pennies, how to save and pay for college, how to decide how much risk you should consider, and how to plan for retirement. This chapter is shorter and less informative than the real estate chapter. Donald Trump is the undisputed master of real estate buying and developing so it is expected that his real estate chapter should be the best of this book.

Chapter three is titled, “The Business of Life.” This chapter is mostly about how to present your self and make the most out of life. Some of the topics Trump covers are how to make good friends, how to love your job, how to behave in a meeting, how to dress and present yourself at work, and how to balance work and pleasure. This section gives some interesting advice from a perspective many people do not know about. For example, how many of us really know what its like to dress like a billionaire and balance life at a billion dollar business with a personal life with a model wife and super mansion? This chapter more than the others, gives a glimpse into the personal life and tastes of a billionaire.

Chapter four is titled, “Slices of the Billionaire’s Life.” This chapter is basically a hodge-podge of advice and organizations Trump is involved in. He speaks on topics such as the Statue of Liberty, Columbia University’s land problems, beauty pageants, the value of audacity, the Mar-a-Lago beach club, and most importantly to Trump, hosting Saturday Night Live. The Saturday Night Live portion of the book is interesting as he takes you through what a host must endure during rehearsal, being asked to do the show, and the endless punishment the actors on Saturday Night Live delivered to Trump. This is one of the lighter and more entertaining sections of the book. Following this, Trump dedicates about thirty to forty pages to describing a week in his life. He tells the reader how he gets up early, stays at work for twelve hours, takes conference calls and attends meetings all day, and goes home to do more business and see his wife.

The final chapter is all about a former season of The Apprentice. Trump is very excited and praises his show repeatedly, and takes the reader through the logistics of his reality show. He even gives a brief background of all the upcoming contestants and why they qualified for his show and how they have all succeeded on their own outside of the show. Donald Trump will take you through a week in his life during filming of The Apprentice and how even a billionaire with overwhelming confidence can really become nervous before filming.

While reading this book the reader will realize that Donald Trump’s number one fan is Donald Trump. He has all the confidence in the world and it shows easily in his writing. Not only does he praise his business decisions, but he praises his Mar-a-Lago club repeatedly. He has a large amount of power and capability as a billionaire, and it is easy to see in this book that he truly enjoys the power. Personally, I would not recommend this book. The advice Trump provides is not unique, and when given in only two or three pages at a time, you do not get a true sense of how to take advantage of his advice. He only skims the surface of all of his topics, where all of the topics could really use at least a chapter to explain. If you are looking for a glimpse into a powerful billionaire’s life, then this book is for you. If you are looking for business advice and how to be a more successful person, you would be better off reading something else.

Article Source: http://www.articlesbase.com/book-reviews-articles/book-review-think-like-a-billionaire-by-donald-trump-1447450.html
About the Author

Daniel Breedlove is the owner and manager of Corner Office Books, the internet's premier website for reviews and sales of hundreds of business-related books.

6 Social Media/Marketing Lessons from Richard Branson

Author: SeeWhy

"Screw it, let's do it," is how Sir Richard Branson described his approach to business at the ExactTarget Connections conference last week.

Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is a rare individual. He started Virgin Records in 1970, and now 40 years later, the Virgin group of companies has eight businesses generating more than $1billion per year. According to the Forbes 2009 list, he is the 261st richest person in the world, with an estimated net worth of US$3.9billion.

What's different about Virgin is that it isn't one company, or one idea, but a global brand with a distinct personality which spans retail, music, airlines, telecoms, media, drinks, energy, and even space tourism. Branson describes the Virgin companies as a keiretsu—a family of companies that form a tight-knit alliance to work toward each other's mutual success. What unites them is Branson's vision, drive, personality and the Virgin brand values shared by all members of the group.

There's much to learn from Branson's business strategy and his willingness to break new ground in just about everything he does. Here are a few insights that I picked up on during his keynote at the ExactTarget Connections conference:

1. You don't have to be a category leader to have a successful business.

"We've had a lot of fun taking on fat cat complacent business. What we've done is be the small guy, Yap Yapping at the big guys taking a small percentage of their market."
Small percentages add up.

"Virgin has gotten big by being small. I don't think that any Virgin business has ever been the biggest in its sector. Being small has its advantages—the Virgin Record label was able to attract the Rolling Stones because they know that they wouldn't be lost on a long list of bigger bands."

2. Thinking, breathing, and acting like a customer is essential.

‘Customers figure large' is Branson's formula. In 1984, with no knowledge of the airline business other than from being a transatlantic airline passenger experiencing appalling service, he set out to create Virgin Atlantic.

"We had this crazy notion that we could do for the aviation business what we'd done for the record business. Banks dropped us like a hot potato, telling us that the last thing the world needed was another airline."

"But we had an advantage of not coming from the airline business. We didn't know what we didn't know. We were all fed up with flying airlines with grouchy staff. All we knew was from the customer's perspective, and we set out to build a value for money proposition based on great service. We recruited staff that actually wanted to fly; fresh, lively and eager to have fun." This is a brand spirit celebrated in this Virgin America ad which reflects on the airlines creation, values and culture (visit http://www.youtube.com/watch?v=6cM4EOeJzHA to view ad).

Virgin Atlantic set a new benchmark in transatlantic aviation with a string of firsts: the first ever seat-back entertainment, on board bar, and on board massage.

3. Free advertising can be a company's best promotional tool.

"Virgin Atlantic went through a lot of bullying from the bigger airlines, who went to extraordinary lengths to try to put us out of business."

Virgin's approach has been to build a distinctive brand largely on the back of free advertising and often with a sense of fun. Branson recalls how one day he received a phone call telling him that the ‘London Eye,' a 440ft Ferris wheel in the heart of London—at the time sponsored by arch rival British Airways—was late in being erected. "I thought screw it, let's do it, and within three hours we had an airship flying over central London with a banner, ‘BA can't get it up.' It generated millions of dollars in free publicity for us. I had a lot of fun putting Virgin Atlantic on the map."

Lots of digs at larger competitors can generate a lot of publicity. "The businesses I became closest to are the ones that, like a child, were getting bullied. Virgin Atlantic went through a lot of bullying from the bigger airlines, who went to extraordinary lengths to try to put us out of business. So, it was like having a daughter at school and people being nasty to her. It's been wonderful to see that child grow into a lovely woman and see her flourish."

4. Customers define your brand for you.

Branson echoed a theme of the Connections conference, that customers are defining brands through their conversations. "Today it's harder to keep on top of these conversations. Conversations about our brand are happening everywhere, and with the internet as the great equalizer, it doesn't matter if you know the brand intimately or if you've had just one bad experience—it will be heard."

But great customer service has always been defined by the opportunities presented when things go wrong. A Virgin America passenger, using onboard wifi, tweeted that he wasn't happy that his meal hadn't been delivered. The ground team picked up on it, contacted the aircraft, and found him his misplaced meal.

5. Social media can absolutely drive sales.

Branson describes Virgin's use of social media as, "We continue to approach social media with a healthy sense of fun."

He gave an example of a Twitter promotion for Virgin America, ‘$5 donated to KIPP Schools for every flight booked today,' which resulted in the fourth highest sales day for the airline.

6. Customer engagement is key.

Branson strives to set a culture of being fearless in engaging customers. "I've always enjoyed calling randomly selected, newly arrived Virgin passengers in one of our limos to say, ‘Hi, this is Richard Branson. I wanted to say thanks for flying with us and see how you've enjoyed the flight.' On more than a few occasions there have been derisive comments like, ‘Yeah, right. I'm sure the real Richard Branson has nothing better to do. Who the hell are you?'"

Branson's philosophy on starting businesses is very customer centric: "Get the product right, put a great brand on it, and then you'll have a great success."

Article Source: http://www.articlesbase.com/communication-articles/6-social-mediamarketing-lessons-from-richard-branson-3364589.html
About the Author

Web analytics visionary Charles Nicholls is founder and chief strategy officer of SeeWhy and author of "Lessons Learned from the Top 10 Converting Websites" which can be downloaded here and "In Search of Insight" which has established a new agenda for the analytics industry. As a veteran of the analytics space, he has worked on strategy and projects for some of the world's leading ecommerce companies, including Amazon, eBay and many other organizations around the globe. Incorporated in 2003, SeeWhy helps companies improve website conversion rates by bringing back up to 50 percent of visitors that abandon sites prematurely. Learn more at http://www.seewhy.com and the SeeWhy blog at http://www.seewhy.com/blog. Contact Charles at charles.nicholls@seewhy.com, and follow the company on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.

The Journey of an IT Veteran- Bill Gates

Author: jaya sinha

The Journey of an IT Veteran- Bill Gates
The software titan, the geek, the IT veteran – many titles can be entitled to a person who perceived a vision and dared to give it a real picture.

There are certain people who have an aptitude to go the different way and do something that leaves them distinguished from the crowd. “Bill Gates” is the one to name. A high school drop out who encashed on his leadership skills and distinguished abilities to interpret the need for a niche market for software; thus changing the entire IT outlook and Microsoft was born.

Microsoft the leader in software market – brain child of Bill Gates, till the time holds the title for ruling thoughts of million of consumers. Having a passion for coding and development from school times, Bill Gates developed a timetable program on teletype machine. He continued studies but an article in 1974 from a popular electronics magazine drew attention. He with Allen claimed to develop a BASIC language interpreter for the company and after that it was no looking back. The journey continued and in 1976 the duo patented their venture as Micro Soft.

Bill Gates founded “Microsoft” on November 26, 1976 with his school friend “Paul Allen” later on appointed Harvard University friend “Steve Ballmer” as the company’s first business manager on June 11, 1980.
Being a modern entrepreneur, Bill gates had a passion to create, without which life could not be imagined. The IBM’s offer to make an operating system for their computers proved a breakthrough deal. With this MS-DOS got birth and era of no looking backs in technical segments started. Down the line Microsoft prospered but it was 1985, when Windows were opened. An operating system with graphical interface and an extension to MS-DOS was incarnated. The incarnation changed the blooming computer revolution of those days and is still the ruling operating system in the market. It changed definition of computing and added new spectrum to what more can be achieved.

The biggest and motivating power backing these technical innovations was the vision of one man who loved technology and wanted to bring it down to every one’s desktop. He pursued the vision and succeeded to achieve it. It was 1986, after the first retail version of windows that Microsoft went public and on the very first date of trading the share prices rise from $21 to $28.

With Microsoft’s Windows floating in, the time started getting tougher. At one end, it was the pressure of bringing in something new to create a difference and at the other end it was rivals hitting hard. Apple initiated it by filing a lawsuit against the feel and look of graphical Windows but lost it. Microsoft’s territory was expanding and riding high on Windows but taking away the calms of rivals. The computer world was under extreme pressure of unavoidable dominance but nothing can be done to salvage.

Bill Gates achieved what he visioned and made computers as the most eternal part of our life. Taking the lead with its dominating Windows, Bill Gates sensed “Internet” as the next power and came up with “Internet Explorer” with Windows ’95 and did inevitable to Netscape Navigator.
He is the man without whom the list for tech visionaries or any tech discussion is half done. He made the people to perceive computers with his eyes. He kept his work ongoing irrespective of the anti trust law suits or hitting back of rivals. “Microsoft” led and ruled the technical era with dominance and monopoly for over a decade. It was 2001 when XP the most successful (till date) operating system was launched by the company. The operating system is still the love of end users and created market chaos when Microsoft decided to roll out any new entry to the market.

The company always welcomed changes and has done a seamless transition under the supervision of great visionary, for instance, coming up with graphical interface, or with Internet Explorer or gaming console XBOX or with MSN or with solutions for mobile devices like Windows Mobile (sensing mini devices as future tide).

Bill Gates continued his lead while learning from rivals. Where others gave up, Microsoft continued to battle for the niche market. Not to forget the company started with a BASIC language but transitioned from programming language to operating systems. It was not one product miracle as like other rivals and worked to bring the best with new tools and enhanced efficiency. It seems that the competitors never think for the software in a broad manner and never cared to renew it for next generation.

These loopholes in competitors’ strategy paved the way of success for Microsoft.

Bill Gates with his technical bent of mind and leading qualities have led the company successfully.

But recent updates for Microsoft narrate a different story.

The biggest threat to such a monopolistic regime was laid by Google, the company that emerged in 1998, but made the software Czar to think for it seriously. Google sprouted as search engine but is now jack of all trades. It has expanded its reach to all the possible ventures and is arising as a new cyclone on technology front.

Google is monopolistic in search segment and is threat to Microsoft’s online business. Where at one end, Google is expanding and is also reaching at top slot in US markets; Microsoft has slipped to number three with its grip loosening. It has challenged Microsoft’s Office suite with its Google Docs and is also offering open solution for mobile platforms namely “Android” to compete with “Windows Mobile”.

To complement it Microsoft even tried to lure Yahoo for a potential bid but nothing concluding resulted and the deal was lastly turned down with no results. The bid somehow was a status quo for the company but was lastly abandoned.

Coming again to Microsoft’s product the company faced a big failure with launch of Vista. People are still in love with XP and are reluctant to switch to the latest operating system. The company could not taste the success with this product (then Yahoo). To some, this is the indication of some mess ups with the company.

Turning focus to Bill Gates, the leader with vision dreamt of fulfilling the dreams and really made to it. To some Google is a big threat; everyone wonders, “Can Ballmer and Ozzie lead the company with that excellence and efficiency that Gates maintained?” Even critics are saying that Microsoft still needs Bill Gates as Google is arising as big threat for the company.

What ever be the current situation is today; may be the company is facing anti law suits or people are criticizing it for patents, but the fact is that Bill Gates can be titled as Entrepreneur with vision and power to make them true. The person served the company as Chief Software Architect, Chairman and to outsiders Microsoft is still Bill Gates or the other way. As Gates is leaving to pursue his altruistic work, the internet increasingly looks like unfinished business for Microsoft.

What next for Microsoft is still unknown but one thing for sure Bill Gates can be undisputedly titled as biggest Orator and Clairvoyant leader ever. “Ultimate Geek, what next - may be Ultimate Philanthropist.”
Article Source: http://www.articlesbase.com/operating-systems-articles/the-journey-of-an-it-veteran-bill-gates-464330.html
About the Author

3 Lessons To Achieve Authentic Greatness From Steve Jobs

Author: Valery Satterwhite

When I'm in the mood for a little inspiration I seek out extraordinary people speak their truth from the heart. These are the thought leaders who fully express their Moxie - the confident courage to achieve authentic greatness with unrelenting drive and passion. In this abundant content driven Web 2.0 age it only takes a few clicks of a mouse to bear witness to their words of wisdom.

After giving up the seemingly impossible battle to overcome something called a kernel panic (who thinks of these names?) on my computer I reached out to YouTube to replenish my soul. I discovered the video of the 2005 Stanford commencement speech given by Steve Jobs. So surprised and moved by what he had to say, I watched the video three times. Here are the three key empowering lessons, reminders of what I sometimes forget when stressed:

Lesson #1: Your intuition knows which path to take. Trust it!

"You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference." - Steve Jobs

Having experienced the ups and downs of the DOT COM industry in my former 'inauthentic' career I certainly knew of Steve Jobs as the founder and CEO of Apple Computers and the former chief executive of Pixar Animation Studios before its acquisition by The Walt Disney company in 2006. I knew very little of what influenced his rise to the top. What I learned was another profound example of what it takes to achieve unprecedented success on your own terms.

Steve Jobs was adopted as a baby boy with the condition that his adoptive parents send him to college after he graduated high school. Dutifully obeying this clause Steve went to college. He dropped out after six months, trusting that all would work out OK. He quit so he could stop taking the required classes that didn't interest him and start taking the ones that did. Much of what he stumbled into by following his curiosity and intuition turned out to be priceless later on.

Steve took up calligraphy. I had a hard time imagining the Steve Jobs I thought I knew painting elegant doodles on a page. He found calligraphy fascinating because it was "beautiful, historical, artistically subtle in a way that science can't capture". That influence was integrated into the design of the Mac ten years later. It was the first computer with beautiful typography.

Lesson #2: Follow your heart. Don't settle.

"You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle." - Steve Jobs

Then he got fired from Apple, the company he started, when he turned 30. Steve's vision for the future didn't jive with another key executive in the company. After a falling out, Steve got the axe.
So he started other companies including Pixar, the most successful animation studio in the world. If Steve Jobs hadn't been fired from Apple the world would have never seen "Toy Story", "Ratatouille", "Wall-E" and the Academy Award winning "Up".

Lesson #3: Live authentically.

"Don't let the noise of others' opinions drown out your own inner voice, heart and intuition." - Steve Jobs

In 2004, Steve was diagnosed with a very rare form of pancreatic cancer. He wasn't expected to live longer than 3-6 months. As I write this on April 12, 2010 Steve is very much alive, living full out, thanks to an amazingly skilled surgeon. Death, to Steve, is the single best invention in life. As a change agent the prospect of impending death wakes you up to living your own life, not someone else's. Live each day as if was your last.

After my YouTube diversion I no longer cared about the kernel-thingie that was plaguing my computer. I'll get it taken care of. I always do. I went out and enjoyed the rest of my day, away from the computer, for that is Not how I would spend my last day on earth. My day was filled with love, laugher and really good wine!

Article Source: http://www.articlesbase.com/self-improvement-articles/3-lessons-to-achieve-authentic-greatness-from-steve-jobs-2154588.html
About the Author

Valery is a Moxie Master, Mentor & Coach who will teach you how to have the confident courage to go after what you REALLY want with unrelenting drive and passion. That's Moxie! Claim your truth, own your power & command your stage with her unique fast Moxie Therapy process. Get going. Get it done. Moxie Up! today! Get free tips at http://www.MoxieTherapy.com

Former Apple CEO Steve Jobs about 12 principles of success

Author: yefengye

REVIEW: The U.S. media today published before Apple CEO (John Sculley) of the interview. Scully talked about in the interview, Apple CEO Steve Jobs (Steve Jobs) 12 principles of success.

The following is the main content of the article:

In 1983, Jobs hired Scully from Pepsi. At that time, Scully said he would have become a famous saying: "You wish life selling sugar water, or want to seize an opportunity to change the world?"

Jobs and Scully as co-operation co-CEO Apple, Apple has brought world-class technology, world-class advertising, and world-class design. However, cooperation between the two sides did not last too long, widely believed to Scully struggle to by the Board of Directors Jobs out of Apple.

This is the first time, talking about Steve Scully success. After leaving Apple in 1993, Scully first talk about the topic of Steve Jobs. Scully said: "In the early years working with Steve Jobs, I get a lot of product development and marketing experience. Impressive is that in subsequent work, Jobs also insisted that his first principles . "

Scully said: "I think Steve Jobs has not changed from first principles, but he was getting better and better application of these principles." He also said: "I have no contact with Steve Jobs. He is still on the 22 Apple out the door to heart years ago. And I have become experienced in the history of Apple. "

Scully said in an interview that Steve Jobs talked about the 12 principles of success:

1. Beautiful design

Scully said that he and Steve Jobs like a beautiful design, but Jobs also that it should be from the perspective of the user experience to begin design. They had to learn Italian designers, including automotive designers. They learn all aspects of vehicle design, including comfort, materials and colors, etc., when no one in Silicon Valley to do so. Scully said that this was not his idea, but the idea of Steve Jobs, but when his professional background is design. Apple did not just computers, but also product design and marketing design, this is a problem of positioning the company.

2. User Experience

Jobs will always consider such a problem that the product user experience is? End-user experience is a system, but also with product manufacturing, supply chain, marketing and retail related.

3. Not by a panel discussion

Jobs said: "If a person does not know what a computer-based graphics, and I asked him how could a computer-based graphics should look like? No one has ever seen before such a thing." Jobs believes that the others show a calculator will not help to explain the way computers work, because the cross is too large.

4. Perfectionism

Jobs that every step must be done, all things are fastidious about his methods, and very cautious. Steve Jobs is actually a perfectionist.

5. Forward-looking

Jobs believes that the computer will become consumer products. In the early '80s, this is a startling idea, because when people believe that the personal computer is just a little small mainframes. This is IBM's view. Others believe that the personal computer may be similar to the game, because it was already available in several games.However, a completely different view of Steve Jobs, in his view the computer will change the world, helping people to acquire the ability of previously unthinkable.Computer games is not, nor is the small mainframe.

6. Minimize

Jobs was unusual in that way, he considered the most important decision is not what you should do something, but what you should not do something. He advocates a minimum. Jobs are always some elements in the cut, so that products meet the most simple level. Of course, Jobs is not so simplistic product, he only make the complex system simple.

7. Recruit the best talent

Jobs can always find the best and brightest people. He has leadership qualities, able to attract others to join his team. In addition, he has no real product in the case so that people accept his views. Jobs is always to reach out to those in his opinion, the best talent in a field. He is always personally responsible for their own team of recruitment, rather than hiring others to do the work.

8. Perfect details

Jobs, a concept is "to change the world," Jobs also very concerned about the other details, such as how to develop products, how to design software, hardware and systems, and products should have any peripheral devices. He was always personally involved in advertising, design and everything.

9. To maintain a smaller scale

Steve Jobs does not like big companies, big companies he believes is full of bureaucracy, lack of efficiency. The companies he called "idiots." Jobs used to think, Mac team members should not exceed 100 people, so if someone wants to join, then someone must leave. Jobs said: "I can not remember more than 100 names, and I only hope to work with familiar people. So if the scale is more than 100 people, then we must change the organizational structure, and I can not work that way. I I like to work have access to everything. "

10. Refuse to work bad

Scully believes that Apple is like an artist's studio, and Steve Jobs is a skilled craftsman. Jobs shows an engineer who has just written to the software code, but after browsing for Jobs, said: "not good enough." Jobs are always forcing others to do the best they can achieve the level of So Apple is always able to complete some of the staff originally thought that they could not be done.

11. Good taste

Steve Jobs and Bill Gates (Bill Gates), who's a major difference is that Steve Jobs has a good taste. Gates, who is always concerned about those who can capture the market of products, the introduction of the product is always to seize the market. But Jobs never did that, he thought it to be perfect.

12. To consider the issue from a system perspective

iPod is a good example to show the Jobs of the user experience, and the entire end to end system's attention. Jobs are always concerned about the end to end system, he is not a designer, but a good system thinkers. This is rare in other companies, they only want to do their part to do that, and outsource the rest.
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Article Source: http://www.articlesbase.com/electronics-articles/former-apple-ceo-steve-jobs-about-12-principles-of-success-3480029.html
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